since 1976
since 1976
Driven by its leading position in the non-national B-segment hatchback market, UMW Toyota Motor (UMWT) has introduced the Yaris IMP with a facelift that now features styling enhancements, new technology and a refreshed interior ambience.
The new Toyota Yaris builds on the significant success of the current model, which has sold over 60,300 units since its launch in 2019.
The Toyota Yaris’ “Dare To Live: Amp Up Your Vibe” tagline resonates with a more youthful audience, delivering joy and excitement to those seeking a car that complements their modern, forward-thinking sense of style. The latest Toyota Yaris comes in two variants, the 1.5E and 1.5G.
Both variants pack a sporty new front and rear skirting, as well as an optional 2-tone paint finish with a striking black roof. A total of 5 colour combinations are now available, with Red Mica Metallic and Platinum White Pearl colours available in single or two-tone options. The Silver Metallic finish is only available in single-tone.
Moving to the interior, both variants of the new Toyota Yaris now feature a larger 9” display, with Wireless Apple CarPlay and Android Auto as standard, as well as a wireless charger for compatible mobile devices. The seats are now finished in a more striking fabric design, whilst the USB ports have been updated to the current Type-C format.
A front driving video recorder (DVR) is also now standard, with smartphone connectivity. Finishing off the enhancements to the interior is a new sporty Optitron instrument gauge cluster with red and white graphics.
In addition to the above, the new Toyota Yaris 1.5G variant is further enhanced with a soft leather steering wheel with paddle shifters, a pre-installed RFID tag and parking aid sensors at the front and rear.
In line with Toyota benchmarks, both variants come with a host of safety features as standard.
Maintaining its 5-star ASEAN NCAP safety rating, the car includes Toyota Safety Sense Precollision System & Lane Departure Alert, 7 SRS Airbags, Blind Spot Monitoring with Rear Cross Traffic Alert, Vehicle Stability Control, Hill Start Assist, 3D panoramic view monitor and more.
Both variants continue to be powered by the proven 2NR-FE 1.5-litre engine, a proven 4-cylinder DOHC power plant with Dual VVT-i, mated to the 7-speed Sport Sequential Shiftmatic transmission. Reflecting the market competitiveness of the Yaris amidst the feature enhancements, there is a pricing adjustment for both variants. The 1.5E model is now priced at RM88,000, while the 1.5G is sold at RM91,600 (On The Road Price Without Insurance).
The primary target market for this latest variant are younger male and female Gen-Z audiences looking for an upgrade in their status symbol.
President of UMW Toyota Motor Datuk Ravindran K. is confident the new Toyota Yaris ticks all the boxes that the Gen-Zs are looking for in a ride. “There is a growing population of youth who are the trend-setters of the future - the Tik-Tok Generation who prioritises style and social standing, and are ambitious and self-expressive. The new Toyota Yaris is the vehicle that delivers on their expectations for their main ride.
“We feel this new edition will appeal to the Gen-Zs in every aspect. From its stylish exterior appearance that will appease their social status, while the advanced technology such as the larger audio entertainment unit, coupled with the Toyota Safety Sense features will enhance the driving comfort and gives them a peace of mind each time they get behind the wheel. We are sure the “Dare To Live: Amp Up Your Vibe” tagline will jive perfectly with this generation’s personalities,” he said.
Adding further peace of mind and freedom of mobility, the all-new Toyota Yaris cars come with a full 5-year warranty. There is no limitation on mileage travelled after the original registration, so the owner gets the full 5 years of coverage.
